VUCA way of communication

The acronym VUCA was coined by Warren Bennis and Burt Nanus in 1998.  VUCA stands for volatility, uncertainty, complexity and ambiguity. My book „Erfolgreich Gespräche im Berufsalltag führen; Der Einfluss von Haltung, Deutungsmustern und Unterbewusstsein auf Gesprächssituationen“ (access 2007) shows how we can adapt out communication towards the VUCA world.

The traditional thinking of the SSEE world in communication should be changed it to a more VUCA style. SSEE stands for Stable, Secure, Easy and Explicit. Here is an overview of the changes in communication due to the easy acquisition of knowledge accessible for everyone and the rapid obsolescence of knowledge:

To understand how to have a more peer to peer conversation as equals will have, you will find many ideas and food for thoughts in my book:

S.Voss Erfolgreich Gespräche im Berufsalltag führen Der Einfluss von Haltung, Deutungsmustern und Unterbewusstsein auf Gesprächssituationen 2023. XIII, 301 S. 31 Abb. Brosch. € (D) 49,99 | € (A) 51,39 | CHF 55.50 978-3-662-67787-2 € 39,99 | CHF 44.00 978-3-662-67788-9 (eBook)

 

Rethink linear causal-logical communication and move to effectuation communication

Effectuation comes from Sara Sarasvathy and means to think and act independently by using available resources with like-minded partners and stakeholders. The key is to use uncertainties and difficulties successfully and flexibly for one’s own ideas and tasks. This approach was developed for entrepreneurs to find solutions and making dessisions.

We all have learned to believe that communication is more linear causal logically as Schulz von Thun suggested with the „four sides of a message“ or Claude Shannon and Warren Weaver wth the „sender-receiver-modell„. This was in a traditional world with clear markets and hierarchies functional and effective.

Today knowledge is not only a privilidge of hieracical higher levels, as in the VUCA world (VUCA = volatility, uncertainty, complexity and ambiguity) everyone has the possibility to be expert. Nothing is clear and structured, which makes a linear causal logically thinking of communication is in my eyes not efficient to drive big changes or to transfer the orgainisation into a learning organization. Communication has other dimension, which are not considerd in the traditional models. These factors are for example mindset, thinking patterns, mindfulness and past situations, influence the outcome.

Perhaps the dynamic effectuation approach can be inspirational used for a „VUCA communication“, like I tried to illustrate in the picture:

To be aware in a communication that our own biases, assumptions and beliefes influence all of our communication and as well our own personal character and abilities has an influence in how we lead a conversation and what outcome will appear, we can interact with curiosity and open mind with others. It´s an adventure to listen to people with curiosity what you can discover from the person self. As this deep understanding will lead to an better outcome of the communication as more perspective will influence the solution.

Modification of the „Agile Manifesto“ as a blueprint for general change

The values of the agile Manifesto, focusing on humans and less on process. Which doesn’t mean that processes or plans are not valued, but they are, accordingly to the agile manifesto, less valued than human interactions. 

Here are the four principles:

„Individuals and interactions over processes and tools.

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan“ 

(source: Manifesto for Agile Software Development (agilemanifesto.org))

With minor modifications, this can be used as a blueprint for all the changes we face, including organizational development.

One transfer-idea outside the software industry could be like this:

  1. Individual expertise and interactions versus processes and tools. 
  2. Speaking and deep listening like peers across all hierarchical levels versus one-sided analysis in a select group
  3. Collaborating across hierarchies instead of lonely guidance from a select few 
  4. Welcoming all ideas and changes instead of following a fixed and predefined plan.

In my eyes it would be good to use the „prophet in the own county“ as this person is part of the culture, knows better than anyone else, where the weaknesses are. With these four principles, we would turn those affected into involved, with the result that all changes are supported in the implementation and lived sustainably.

To summarize the above transfer-idea of the agile manifesto to the point: 

The wisdom of changes lies in the organization and the people of the organization and not outside. 

Therefore, listen to the people in your organization, observe the way of interactions during meetings on the corridor. Listen to the unspoken words and the signals in your organization, and focus less on documents and processes. Documents and processes are needed and important, but they are in my eyes not the holy grale, it’s more the question of balance.