The acronym VUCA was coined by Warren Bennis and Burt Nanus in 1998. VUCA stands for volatility, uncertainty, complexity and ambiguity. My book „Erfolgreich Gespräche im Berufsalltag führen; Der Einfluss von Haltung, Deutungsmustern und Unterbewusstsein auf Gesprächssituationen“ (access 2007) shows how we can adapt out communication towards the VUCA world.
The traditional thinking of the SSEE world in communication should be changed it to a more VUCA style. SSEE stands for Stable, Secure, Easy and Explicit. Here is an overview of the changes in communication due to the easy acquisition of knowledge accessible for everyone and the rapid obsolescence of knowledge:
